As we approach the end of 2019, we took some time to catch up with Brad Ratliff, President of Priority Mortgage. We took the opportunity to look back at some of the highlights from 2019, and to find out what’s on the horizon for 2020.
The most notable happenings of 2019 were management changes that took place within Priority. In early summer, Josh Hill was appointed CEO and Brad Ratliff was named President. In addition, Priority invested in new staffing as well as recently adding innovative Point-of-Sale technology that improves the overall customer experience. “Knowing which technologies to invest in and best practices to curb costs for our customers, has been the biggest take away for Priority in 2019,” says Ratliff.
In order to stay current on best practices in the industry, the leadership team at Priority joined a national peer group made up of similar independent mortgage bankers from around the country. Notes Ratliff, “Meeting with a small group of independent mortgage banking peers from all over the United States that do not compete in our markets, provides an amazing opportunity to share openly our successes and challenges.”
2019 provided to be a very successful year for Priority, as loan production increased more than 34 percent from 2018. Ratliff praised his team noting “That’s a big accomplishment, not only for our sales staff but our operations staff, as well.”
Ratliff also cites the addition of new faces in both sales and operations. “Our management team has taken a different approach to who we hired this year,” Ratliff says. “Everyone we added really shares the core values of our existing staff, and we believe they are going to make great long-term employees.”
Looking to 2020, Ratliff hopes to continue to increase production, to improve technology and processes, and to continue to add additional staffing. “We’ve begun discussions with several local, well respected Loan Originators that are looking to align with a firm in 2020 that shares their goals of increasing loan volume and establishing long-term employment,” Ratliff shares. “Much of 2019 was about laying the foundation for those hires in 2020.”
Connect with Brad on LinkedIn and watch for continued growth from Priority Mortgage in the new year.